CHICAGO - Lance Bunch has been named category manager of automotive
aftermarkets and industrial distribution MRO for Valspar and its new
PlastiKote brand. Valspar announced the launch of the newly revamped
Plastikote brand in late May. The brand was originally founded in
1923.
We are pleased to welcome Lance to the Valspar team, said Michael
Watson, global managing director - aerosol for Valspar. With the
launch of the new PlastiKote, we needed a knowledgeable and creative
person to help increase our brand recognition, and weve found those
characteristics in Lance. Lance brings a wide array of experience to
Valspar that will help grow the PlastiKote brand. He is committed to
its success and the success of our customers.
In his new position, Bunch is responsible for creating and
implementing the overall PlastiKote marketing strategy, as well as
serving as its brand manager. He oversees channel management for the
automotive aftermarkets and industrial distribution MRO and conducts
product strategy for both the Plastikote brand and Valspar enamels.
Prior to joining Valspar, Bunch spent five years with Trex Co. Inc. in
Winchester, Va., where he held a variety of positions. As a product
manager, he was responsible for product development, merchandising,
operational/financial management and marketing/sales strategy for the
newest product categories. He grew the retail presence for Trex to
support its position as a brand leader in outdoor living products. As
channel marketing manager, Bunch led Trex marketing and branding
efforts in all trade channels, including retailers, lumberyards,
contractors and builders. He also spent time in the roles of program
manager and senior account manager/zone manager within the company.
Bunchs career experience also includes two companies in Seattle,
Wash. He served as a territory manager for James Hardie Building
Products and held the positions of market sales representative and
retail sales representative with United States Gypsum.� Bunch holds a
master of business administration in international business from the
Keller Graduate School of Management in Federal Way, Wash. He received
a bachelor of science in selling and sales management from Purdue
University in West Lafayette, Ind.
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