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!! TV Host And Cookbook Author, Padma Lakshmi, Helps Bring First-Ever,
Behind-the-Scenes Look At Frito-Lay Flavor Development Straight To
Consumers !!
PLANO, Texas, April 11, 2011 Buzz-Issue.com- PepsiCo's Frito-Lay
division today kicked-off a weeklong event in the heart of New York
City aimed at providing a behind-the-scenes look at how its newest
product flavors are created, while actually getting consumers involved
in the process. From high atop a Times Square billboard, Frito-Lay
recreated one of its key flavor development centers – the Flavor
Kitchen located at company headquarters in Plano, Texas – to share
the real foods and flavorful recipes that have inspired many of its
latest snack flavors made with all natural ingredients. The Frito-Lay
Flavor Kitchen billboard experience, which begins today and runs
through Friday, April 15, will be live-streamed all week from gigantic
screens that reach 22 stories high above Times Square and to the
Frito-Lay Facebook page (www.facebook.com/fritolay), so consumers
across the country can join the event virtually.
Kicking off the week-long flavor celebration is Padma Lakshmi,
award-winning cookbook author and Emmy-nominated host of the top-rated
TV series "Top Chef." Lakshmi, who is known for her own ability to
create flavorful meals and snacks, will join Frito-Lay executive chef
Stephen Kalil to lead consumers through this first-of-its-kind,
behind-the-scenes culinary demonstration. Additional guest chefs,
including Michael Psilakis (premiere Greek chef; owner Kefi in New
York and Eos in Miami; judge, Food Network's "Ultimate Recipe
Showdown"), Jet Tila (celebrated Asian Fusion chef; executive chef at
Wazuzu in Las Vegas) and Colombe Jacobsen (popular natural-foods chef;
former contestant, "The Next Food Network Star"), will also make
special appearances on the billboard during the week to share their
own flavor inspirations and recipes.
Each day throughout the event, Chef Kalil and his team of flavor
experts will showcase a different product from Frito-Lay's natural
portfolio and the culinary inspiration behind them. In addition, Chef
Kalil will spotlight other delicious recipes that could inspire new
flavors for Frito-Lay chips in the future, transforming Times Square
into a virtual test kitchen for possible snacks that could show up on
store shelves sometime soon. Consumers visiting Times Square will have
the opportunity to sample the various recipes and the products they
inspired, as well as provide insight regarding their own flavor
preferences.
"Now more than ever, consumers want to know where the foods they love
come from and how they are made," said Ann Mukherjee, senior vice
president and chief marketing officer, Frito-Lay. "What better way to
share the story behind Frito-Lay snacks than by giving consumers a
look inside our Flavor Kitchen to see first-hand the all natural
ingredients and real foods that inspire the products we make."
Helping to inspire those who love to cook, Frito Lay's Times Square
Flavor Kitchen is outfitted with Electrolux premium kitchen
appliances. As part of the Frito-Lay/Electrolux partnership, fans who
visit and "like" the Frito-Lay Facebook page between April 11 and
April 15 can enter for a chance to win an Electrolux appliance each
day; at the end of the week, one grand prize winner will receive an
entire suite of Electrolux kitchen appliances including an induction
cooktop that boils water in 90 seconds(1). Official sweepstakes
rules and more information can be found at www.facebook.com/fritolay.
Earlier this year, Frito-Lay announced that approximately 50 percent
of its product portfolio will be made with all natural ingredients by
the end of 2011, representing the largest product transformation in
the company's history. These products do not have any artificial or
synthetic ingredients, and they do not contain any artificial flavors
or artificial preservatives, or ingredients such as monosodium
glutamate (MSG). These products are easily identifiable in stores with
a stamp on the package that calls out that the product is made with
all natural ingredients, with no MSG, artificial preservatives or
artificial flavors.
In addition to this week's Times Square event, Frito-Lay is bringing
elements and experiences from its Flavor Kitchen to consumers
nationwide in a variety of innovative ways, including:
*Culinary Web Series* – The Flavor Kitchen team, led by Chef Kalil
with host Laura MacIntosh, offers wholesome, simple and delicious
meal solutions for busy moms through a series of online cooking
webisodes available at www.facebook.com/fritolay. Content from the
Times Square recipe demonstrations will be incorporated into future
episodes.
*Zynga FarmVille Integration* *– Frito-Lay connects the Flavor
Kitchen experience to its Facebook fans with a sponsored integration
in Zynga's FarmVille. On Monday, April 11, FarmVille players have the
chance to harvest Frito-Lay sponsored in-game crops used in the Flavor
Kitchen to create Frito-Lay snacks made with all natural ingredients.
In return, FarmVille players can earn exclusive virtual goods. *
*Quick-Response (QR) codes* – QR codes in print advertisements and
on specially marked in-store promotional displays unlock Flavor
Kitchen recipes, webisodes and links to other content via smartphones.
*On-Package Bar Codes* – Scanning the on-pack barcodes with
smartphones allows consumers to view a "Seed to Shelf"
mini-documentary that spotlights the story behind several of
Frito-Lay's snacks made with all natural ingredients, along with
nutritional information and other content. For more information visit
www.fritolay.com or www.facebook.com/fritolay.
(1) 10'' induction burner with Power Boost, 6 qt./10'' diameter pot, 1
qt. tepid water
*About Frito-Lay*
Frito-Lay North America is the $13 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase,
NY. Learn more about Frito-Lay at the corporate Web site,
http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/
and on Twitter at www.twitter.com/fritolay.
*About PepsiCo*
PepsiCo offers the world's largest portfolio of billion-dollar food
and beverage brands, including 19 different product lines that
generate more than $1 billion in annual retail sales each. Our main
businesses --- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola
--- also make hundreds of other enjoyable and wholesome foods and
beverages that are respected household names throughout the world.
With net revenues of approximately $60 billion, PepsiCo's people are
united by our unique commitment to sustainable growth by investing in
a healthier future for people and our planet, which we believe also
means a more successful future for PepsiCo. We call this commitment
Performance with Purpose: PepsiCo's promise to provide a wide range of
foods and beverages for local tastes; to find innovative ways to
minimize our impact on the environment, including by conserving energy
and water usage, and reducing packaging volume; to provide a great
workplace for our associates; and to respect, support, and invest in
the local communities where we operate. For more information, please
visit www.pepsico.com.
Follow PepsiCo:
Twitter (@PepsiCo) Facebook PepsiCo Blogs PepsiCo Press Releases
PepsiCo Multimedia PepsiCo Videos
*About The Electrolux Group*
Electrolux has a rich heritage of developing kitchen appliances in
Europe, which have been used throughout fine homes and restaurants for
more than 80 years. Among these products is the prestigious Molteni
brand, a name chosen by the world's greatest chefs who expect the
ultimate in cooking performance. Design centers around the world are
focused on understanding consumer needs and developing innovative
designs that fit with how consumers live. For more information,
visit www.electroluxappliances.com.
Follow Electrolux:
Twitter (@KCbyElectrolux) Facebook
SOURCE Frito-Lay North America
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RELATED LINKS
http://www.fritolay.com
More:
Frito-Lay Unveils Flavor Kitchen on Times Square Billboard to Showcase
How Real Ingredients and Recipes Inspire Snacks Made With All
Natural...
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