Seven out of 10 Americans visit a Macy's store or its website at least
once a year,
according to the exclusive department stores chain. Chief Marketing
Officer Peter Sachse revealed the loyalty base of the US retailer, in
a session at the National Retail Federation's Big Show on Jan 16.
"We saw we don't need more customers — we need the customers we
have to spend more time with us," Sachse said. "Therein lies the
whole idea of loyalty."
According to Sachse, the 70% of all Americans visits their either
online or offline store, even if they just did it once per year.
Macy's operates 850 department stores in 45 states, D.C., Puerto Rico
and Guam.
Macy's recently updated its quarterly earnings from USD1.55 to USD1.60
per share, with full-year earnings between $2.73 and $2.78 per share.
Macy's shares closed a good year last december, after climbing over
45%.
On 10th January 2012, both Sachse and Chief Merchandising Officer
Jeffrey Gennette, sold a total of 46,734 shares for $1.6 million,
reported Seeking Alpha. Of those, Mr. Sachse's 41,000 shares that were
sold were acquired by exercising options. In comparison, insiders sold
0.4 million shares in the past three months.
Macy's, with corporate offices in New York and Cincinnati, said that
revenue at stores open at least a year climbed 6.2 percent in
December. Analysts surveyed by Thomson Reuters expected a 5 percent
rise.
Here is the original post:
70% Americans shop at Macy's
http://www.textileglobal.com/2012/01/70-americans-shop-at-macy%e2%80%99s.html
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