Aftermarket Leads: Honda Begins Cautious Introduction of Fit EV and Other Green Cars

Aftermarket Leads

January 23, 2012 3:02 pm

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Honda Begins Cautious Introduction of Fit EV and Other Green Cars

Honda vice-president Steve Center, second from right, handed the keys of a Honda Fit EV to Torrance, CA mayor Frank Scotto on Jan 20. The city will use the EV for a year to raise customer awareness and test usage patterns. The Fit EV will be available this summer in California and Oregon in limited numbers for consumers to lease.

Honda is finally getting around to marketing its alternative powertrain vehicles. But don’t expect to see lots of TV commercials for the automaker’s Honda Fit EV electric vehicle, its natural gas-fueled Civic, or its FX Clarity hydrogen fuel cell vehicle. “You don’t need to market them the way you do to sell 300,000 Civics,” Steve Center, vice president of the Environmental Business Development Office for American Honda Motor Co. told PluginCars.com. Instead, Honda will use a lot of online marketing, and get owners of the cars to talk up the vehicles. “They are influencers in their community,” said Center.

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Honda Begins Cautious Introduction of Fit EV and Other Green Cars