Aftermarket Leads: Redesigned Fiat Strada Pickup Heads to Europe From Brazil

Aftermarket Leads

January 28, 2012 11:09 am

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Redesigned Fiat Strada Pickup Heads to Europe From Brazil

Just the Facts:

• Fiat has begun shipping its Brazil-built Strada pickup to Europe.
• Prices on this ultra-compact truck start from the equivalent of $16,900.
• The redesigned Strada series includes a new crew-cab body style.

TURIN, Italy — Fiat has begun shipping its redesigned Strada compact pickup from Brazil to Europe.

The ultra-compact, car-based Strada pickup gets revised sheet metal and a new cabin design, as well as a larger cargo bed and a new crew-cab body style. In Europe, it will be offered in three body styles (regular, extended and crew) with short and long beds. Fiat will sell it in three trim levels — Working, Trekking and Adventure.

Prices range from the equivalent of $16,900 for the Strada Working Single Cab model to $20,975 for the Strada Adventure Crew Cab.

Power is supplied by a 1.3-liter MultiJet turbodiesel four-cylinder engine that makes 95 horsepower and 148 pound-feet of torque.

Inside Line says: Not the most attractive small pickup we’ve ever laid eyes on, but with its fuel-efficient diesel engine and affordable price tag, the Strada seems as if it could be a match for the U.S., too.

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Redesigned Fiat Strada Pickup Heads to Europe From Brazil