Ah, the Seductive Scent of...Social Media

A new Post "Ah, the Seductive Scent of...Social Media" was written on the January 2, 2012 at 2:39 pm on "Textile Global - Textile and Fashion News".

[1]Those flirtatious tweets & Facebook likes may help you reel that
someone special in, but now there is a new pheromone-filled fragrance
to help seal the deal.Erox, designed by geeks for geeks (of either
sex) contains synthetic human pheromones proven to increase feelings
of excitement, friendliness, social warmth and arousal. Two other
human pheromone compounds (Androstadienone & Estratetraenoll) can be
found in Avon's Perceive, Victoria's Secret's Very Sexy, and
got2b hair products, but Erox will be the only commercial product to
contain them both.

Its marketing will be equally inclusive: it will be launched and sold
via Social Media. "Forums provide a platform for people to discuss and
recommend products that matter most to them," notes Sanjay Sabnani,
the CEO of CrowdGather [2] which acquired the fragrance brand assets
from Human Pheromone Sciences - a company specializing in R&D &
manufacturing of items containing synthetic pheromones. "Partnering
with strategic partners to create exclusive products for marketing
through social media and forum communities will provide us with
greater control over our future revenue streams and also showcase how
powerful a channel this can be for launching and selling future
products," continues Sabnani. "While we have had a history of our
compounds being used in successful fragrance products," adds William
P. Horgan, CEO of Human Pheromone Sciences, "this is the first time we
are launching a new product using nontraditional channels.  We are
very excited at the prospects."

- Lesley Scott

FOLLOW FASHIONTRIBES ON TWITTER [3]!
JOIN US ON FACEBOOK [4]!
FRIEND US ON FOURSQUARE [5]!
HEART OUR TUMBLR [6]!

[7]

Grab this Headline Animator [8]

fashiontribes [9].
[10]

Continued here:
Ah, the Seductive Scent of...Social Media

Links:
------
[1] http://fashiontribes.typepad.com/.a/6a00d834515e6669e20162feba0a92970d-popup
[2] http://www.crowdgather.com/
[3] http://twitter.com/fashiontribes
[4] http://www.facebook.com/pages/FashionTribescom/60110486833
[5] http://foursquare.com/fashiontribes
[6] http://therealfashiontribes.tumblr.com/
[7] http://feeds.feedburner.com/~r/fashiontribes/~6/3
[8] http://www.feedburner.com/fb/a/headlineanimator/install?id=55252&w=3
[9] http://technorati.com/blogs/fashiontribes
[10] http://technorati.com/blogs/

http://www.textileglobal.com/2012/01/ah-the-seductive-scent-of-social-media.html

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