Alona Elkayam: Icon of the Day: In Search of Lost Time With Salon Tea

A new Post "Alona Elkayam: Icon of the Day: In Search of Lost Time With Salon Tea" was written on the January 28, 2012 at 6:25 am on "Textile Global - Textile and Fashion News".

Nostalgia is making a serious comeback. So while you tell me about
your new 4G phone, it won't be non sequitur that I respond with an
exquisite description of my grandmother's old strawberry and whip
cream dessert she used to make my brother and I every Friday night.
Your current Super Bowl chit chat will be met with descriptions of my
past as a teen in my living room making up various killer dance
routines to Shannon's "Let the music play." [1]

Ahhhhhh, yes nostalgia sure is making a comeback. Woody Allen makes it
the main character in his movie, Midnight in Paris [2]; Urban
Outfitters honors nostalgia with the USB turntable [3], among other
throwback products; and Tracy Stern urges us to savor it with her
Salon Tea brand. [4]

While Woody focuses on the idea that every generation thinks the
previous generation was simpler, Ms. Stern focuses on something less
debatable: Lost time. All Ms. Stern wants is for us to put our iPhones
down. Pour un instant s'il vous plaît. She wants us to experience
what Proust wrote about In Search of Lost Time [5] when he bit into
that madeleine and "ceased now to feel mediocre, contingent,
mortal." [6] And she's giving us a chance. From her line of teas
named after turn of the century archetypes like 'The Dandy' or
'The Society Hostess' to her instruction book, Tea Party [7],
there is a place for nostalgia in all of us.

If you men and women out there aren't ready for tea parties (Boston
or English) just yet, how about just cherishing the moments between
Facebook updates, Siri results, or while staring at the Twitter whale
--- preferably with a cup of tea.

Salon Tea Branded Teapot

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Links:
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[1] http://www.metrolyrics.com/let-the-music-play-lyrics-shannon.html
[2] http://www.imdb.com/title/tt1605783/
[3] http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=15299514&CAWELAID=1003402633
[4] http://salontea.com/
[5] http://us.penguingroup.com/nf/Book/BookDisplay/0,,9780142437964,00.html
[6] http://acerminaro.blogspot.com/2009/08/famous-madeleine-scene.html
[7] http://salontea.com/TeaBooks/store_TeaBooks_TeaParty.html
[8] http://www.twitter.com/321takeoff

http://www.textileglobal.com/2012/01/alona-elkayam-icon-of-the-day-in-search-of-lost-time-with-salon-tea.html

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