[1] By Larry E. Hall
When the current generation Honda Insight was introduced in March 2009
as a 2010 model it was hailed as a "Toyota Prius fighter." Making
the best use of the most cost-effective Honda hybrid technology, the
Insight was touted as a 40-mpg-plus compact car for less than $20,000
– a figure designed to undercut the least expensive Prius by about
$2,000. But Toyota countered with a lower priced Prius. With around
$1,500 difference in price, combined with the Prius's 51 mpg city
and 48 highway versus the Insight's 40 city/43 highway, the
projected Insight sales of 70,000 per year didn't happen.
Last year, to be more competitive and jump-start the sluggish sales,
Honda added a new entry level Insight hybrid model to its 2011 lineup.
Named simply the Honda Insight, the $18,200 price gave it a walloping
$4,610 price advantage over the base Toyota Prius II. (Toyota
relegated the Prius I for fleet sales only.) The result? The same as
the previous year – Honda's little hatchback hybrid never came
close its yearly sales goal. In fact, since its March 2009
introduction Insight sales have tallied only 57,083 units.
!! For 2012 It's Try, Try Again !!
Like the little hybrid that could, Honda's 2012 carries over with
updates in hopes of increasing sales. The company has given the car
minor changes to the exterior styling, interior and a slight increase
in fuel economy. Traditionally, these changes – what the industry
calls a refresh – come after a vehicle has been on sale for three or
four years, but the Insight's situation called for faster action.
read more [2]
Read the original post:
Honda Insight
Links:
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[1] http://www.hybridcars.com
[2] http://www.hybridcars.com/compacts-sedans/honda-insight-overview.html
http://www.autoparts-marketplace.com/2012/01/honda-insight.html
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