Hong Kong:Rue Madame unveils third store in Hong Kong

A new Post "Hong Kong:Rue Madame unveils third store in Hong Kong" was written on the January 6, 2012 at 5:36 pm on "Textile Global - Textile and Fashion News".

Paris-based fashion retailer Rue Madame announced the opening of its
third store in Hong Kong to capture growing opportunities in the
city’s fast-growing fashion market. The new store at Silvercord,
Tsim Sha Tsui, also sets a milestone for Rue Madame as its first
outlet in Kowloon. Its two other stores, at Lee Gardens in Causeway
Bay and the IFC Mall in Central, opened in 2010.

Rue Madame is a fashion concept boutique chain for women, retailing
well-known Parisian brands including Maje, Sandro, Claudie Pierlot,
American Vintage, Majestic, Toupy, Sessun, Dress Gallery, Gat Rimon
and more.

When founder Ariane Zagury first came to Hong Kong, Rue Madame looked
towards the city’s diverse clientelle to support its latest
expansion. Ms Zagury noted that the company’s Hong Kong patrons
have a strong desire for fashionable brands and a Parisian label is a
big attraction.

“Two years ago we saw a niche for fashionable brands between the
luxury brands and mass retailers and we moved quickly. Today, our
strategy is working just fine,” Ms Zagury said.

“Looking ahead, we see even more room for growth in this
particular market segment, and hence our third store is set to cater
to this demand. The Kowloon store is the biggest of the three outlets,
measuring over 1,600 square feet.”

Ms Zagury said that Hong Kong will remain a regional headquarters for
the company, managing Rue Madame’s Asian marketing activities.
She added that a key attraction for her was the ease of doing business
in Hong Kong.

Associate Director-General of Investment Promotion, Mr Andrew Davis,
agreed, saying that Hong Kong has earned its reputation among overseas
investors for its simple business procedures. Mr Davis added that
Invest Hong Kong would continue to offer assistance to Rue Madame in
its future expansion.

Rue Madame is a concept created by Ariane Zagury in collaboration with
Patricia and Nathalie Samson. Along with its unique selection of
fashion, Rue Madame’s priority is to provide an excellent service
to its clientele, helping them to find the right balance between their
own personalities and the latest styles from Paris.

Invest Hong Kong is a department of the Hong Kong Special
Administrative Region (HKSAR) Government and was established in July
2000 to take responsibility for foreign direct investment in Hong Kong
and to support overseas and Mainland businesses to set up or expand
here.

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Hong Kong:Rue Madame unveils third store in Hong Kong

http://www.textileglobal.com/2012/01/hong-kongrue-madame-unveils-third-store-in-hong-kong.html

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