It's now been ten long months of intense speculation since the very
public sacking of John Galliano as head designer at Dior, after his
racist outburst. There have been endless suggestions of who would
best fit the post, bring the house
into a new, less theatrical and modern day aesthetic, and succeed the
legendary Galliano. But with still no decision made, and Christian
Dior chief executive, Sidney Toledo long battling off rumours by
saying they would wait and find the right fit, industry insiders are
long pushing the question; how long can this fashion house thrive
without a couturier at the helm? However amongst the furore,
surprisingly sales are surging - retail sales were up by 27 percent
from the previous year – mainly due to standard lines such as Dior
Red. However experts warn the house cannot carry on forever without
artistic direction, especially when it comes to haute couture.
Serge Carreira, a luxury sector expert and teacher at Sciences Po
university in Paris, says 'You can manage without a designer for a
season or two,' the rewards of a considerable repositioning
undertaken since the mid-2000s," building on the brand's identity and
developing internationally, especially in China. "A dynamic that was
set in motion well before Galliano's departure," he stresses.
However the break also gives the house some breathing space to think
about direction with the media currently tipping Raf Simons'
currently head designer at Jil Sander to take up the coveted role,
which would mean a complete u-turn to a minimalist design direction.
Link:
How long can Dior survive in flux?
http://www.textileglobal.com/2012/01/how-long-can-dior-survive-in-flux.html
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