John Lewis launches virtual window displays

A new Post "John Lewis launches virtual window displays" was written on the January 1, 2012 at 3:54 pm on "Textile Global - Textile and Fashion News".

Department store group, John Lewis, is to launch virtual window

displays across seven of its stores to enable shoppers to make
purchases as part of it's online post Christmas clearance sale. So
customers passing the Peter Jones, Oxford Street, Brent Cross, Milton
Keynes, Reading, Liverpool and Edinburgh can scan barcodes displayed
in those shop's windows on their iPhones. Once the barcode has been
scanned, customers will be directed to the John Lewis website in order
to finalise the purchase. The sale runs until January 15th 2012 and
the move allows the retailer to capitalise on high street footfall as
shoppers rush to town centres on Boxing Day in the hope of a bargain.

Simon Russell, Head of Multi-Channel at John Lewis, says, "The
window displays form part of our coordinated multi-channel approach
which includes the roll-out of free WiFi to our shops, the launch of
our iPhone app and the extension of Click and Collect which is now
available from 129 John Lewis and Waitrose shops."

Excerpt from:
John Lewis launches virtual window displays

http://www.textileglobal.com/2012/01/john-lewis-launches-virtual-window-displays.html

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