K-Swiss Launches “The Party=?UTF-8?B?4oCZ?=s Over=?UTF-8?B?4oCdIA==?=Ad Campaign Starring Jillian Michaels

A new Post "K-Swiss Launches "The Party's Over" Ad Campaign Starring Jillian Michaels" was written on the January 2, 2012 at 6:21 pm on "Textile Global - Textile and Fashion News".

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Home [1] / Fashion Industry [2] / K-Swiss Launches "The Party's
Over" Ad Campaign Starring Jillian Michaels

January 2, 2012 by admin [3] 

WESTLAKE VILLAGE, Calif., Jan. 2, 2012 /PRNewswire/ — This
January, California Sports Company K-Swiss* *will encourage women to
get in shape post-holidays with the launch of "The Party's Over"
ad campaign featuring America's Toughest Trainer Jillian Michaels.
In partnership with Lady Foot Locker, the New Year's campaign will
highlight the new Blade-Max™ Technology series of performance
footwear through TV spots, Facebook, and in-store displays nationwide
beginning January 2, 2012.

In the 30-second spot airing on select NBC-owned and affiliate
stations, Bravo and E!, Jillian Michaels is shown wearing a
1950s-inspired cocktail dress and heels as she says goodbye to her
last party guest. Immediately after the door closes, Jillian announces
"the party's over," throws away sweets and changes into her
K-Swiss Blade-Max shoes and signature fitness apparel.  To complement
the commercial, Jillian will also offer workout tips via exclusive web
videos hosted on K-Swiss [4] and Lady Foot Locker Facebook pages.

Lady Foot Locker will support the campaign via in-store displays and
promotions. Customers can enter to win a trip for two to visit Jillian
Michaels on set in Hollywood and a K-Swiss gear package. 
Additionally, Lady Foot Locker will provide a gift-with-purchase of
Jillian Michaels' workout DVD "Killer Buns & Thighs," while
supplies last.

Blade-Max is a proprietary performance technology that provides
maximum cushioning across activities from cross-training, running or
just hitting the gym. Using athlete-engineered bladed Superfoam®, a
space-age energy-return foam that resists compression and lasts
longer, Blade-Max provides progressive cushioning and ultimate
comfort. K-Swiss Blade-Max shoes will be available at Lady Foot Locker
stores nationwide and at www.ladyfootlocker.com/kswiss [5].

*About K**-**Swiss*

Founded more than forty years ago in Van Nuys, California, K-Swiss
(NASDAQ: KSWS) introduced the first all-leather tennis shoe, the
K-Swiss "Classic" in 1966. Since its inception, K-Swiss has
rooted itself in California Sport with an aim to be the most inspiring
and innovative sports brand in the market. Today the company offers
performance and lifestyle footwear and apparel for several categories
under its California Sports umbrella including Tennis Heritage,
California Fit (Running, Triathlon and Fitness) and California
Youth. K-Swiss also designs, develops and markets footwear under the
Palladium brand, and owns the FORM Athletics brand. For more
information about K-Swiss, visit www.kswiss.com [6], @KSwiss on
Twitter, and Facebook/KSwiss.

*About Lady Foot Locker*

Lady Foot Locker is a part of Foot Locker, Inc., a specialty athletic
retailer that operates approximately 3,400 stores in 22 countries
inNorth America, Europe, Australia, and New Zealand. Through its
Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs
Sports and CCS retail stores, as well as its direct-to-customer
channel Footlocker.com/Eastbay/CCS, the Company is the leading
provider of athletic footwear and apparel. For more information about
Lady Foot Locker, visit www.ladyfootlocker.com [7] and
Facebook/ladyfootlocker.

*About Empowered Media*

Empowered Media, LLC operates the Jillian Michaels wellness
brand.  Co-founded by Jillian Michaels and her business partner,
Giancarlo Chersich, the company operates as life architects whose sole
mission is to inspire individuals to empower themselves to seek
healthier, active lives.  The products marketed are part of the
total life solution platform created by the Jillian Michaels
philosophy.  America's premier health and wellness coach, Michaels
is a New York Times best-selling author, entrepreneur and co-host of
the syndicated daytime series The Doctors.  Michaels is also a
passionate advocate, fighting to invoke important changes in all
aspects of health and wellness.  Michaels' newest bestselling
book, UNLIMITED: HOW TO BUILD AN EXCEPTIONAL LIFE, is available now
wherever books are sold.  For more information about Jillian
Michaels please visit www.jillianmichaels.com [8]

Media Contacts:
K-Swiss:
Jennifer Macfarland (818) 706-5136/ JMacfarland@K-Swiss.com [9]
Melanie Dennig (212) 889-1700 / Melanie.Dennig@turnerpr.com [10]

Lady Foot Locker:
Rebecca Kim (212) 720-4186/ rkim@footlocker.com [11]

 

 

SOURCE K-Swiss

[12]

Links:
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[1] http://www.fashionnews.com
[2] http://www.fashionnews.com/category/fashion-industry/
[3] http://www.fashionnews.com/author/admin/
[4] http://www.facebook.com/kswiss
[5] http://www.ladyfootlocker.com/kswiss
[6] http://www.kswiss.com/
[7] http://www.ladyfootlocker.com/
[8] http://www.jillianmichaels.com/
[9] mailto:JMacfarland@K-Swiss.com
[10] mailto:Melanie.Dennig@turnerpr.com
[11] mailto:rkim@footlocker.com
[12] http://www.linkwithin.com/

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