Lea Michele's sweet nature both on and off the screen is perhaps
the reason that she's scored a brand new advertising campaign deal
as the new face of Candies [1] apparel.
The Glee actress has taken over from previous teen star Vanessa
Hudgens and poses in the brand's new Spring 2012 campaign. Talking
to PEOPLE about the new collaboration with Candies, the actress
couldn't contain her excitement, saying; "It's amazing, such an
honor. Candie's is such an iconic brand. The apparel is so adorable
as well as affordable — and who doesn't love that?"
The new campaign is titled 'Hangin At Home' and sees Lea Michele
doing just that in a variety of relaxed, comfortable and colourful
images. The photoshoot took place in a private residence in Beverly
Hills and was shot by photographer Yu Tsai.
Talking of their choice of actress for the campaign, Iconix chief
marketing officer Dari Marder said: "Everyone is obsessed with Glee,
especially Lea Michele, and so are we. Although for Michele, the fun
of the campaign is putting her Glee-ful side away."
The campaign will officially launch in March 2012, with images
appearing in top magazines such as Cosmopolitan, Seventeen and Teen
Vogue.
*Image courtesy of Candies.com
Read the original post:
Lea Michele Becomes The New Face Of 'Candies'
Links:
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[1] http://www.candies.com
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