Luxury lingerie; a booming market

A new Post "Luxury lingerie; a booming market" was written on the January 6, 2012 at 8:02 pm on "Textile Global - Textile and Fashion News".

If the luxury market has been suffering of late under gloomy economic
times, one trend which seems to have reaped benefits is luxury
lingerie. Infact the underwear is seeing such a boom in sales,
industry insiders are comparing it to

the Iipstick theory, once devised, in an unstable economy, by the
Estee Lauder company that when a recession hits, women treat
themselves to small luxury items. It's a trend hitting both
department stores such as Selfridges and online niche lingerie sites,
such as Fox and Rose.

Fox and Rose co-founder Amanda Lorenzani says: "Consumers are
tempted by expensive lingerie as they opt to spend more free time at
home ... Sales at Fox & Rose in November grew 130 per cent on last
year's figures."

And it's the pricier pieces faring the best as these times are
seeing consumers most interested in pieces of high technique,
craftmanship and trend references. So high end items from Stella
McCartney are flying from stores and designer collaborations such as
Jean Paul Gaultier for La Perla. And with fine unexpected luxury
fabrics sourced across Europe, hand stripped netting, laser
techniques, prices can reach into the £1000 mark.

Helen Attwood, lingerie buying manager at Selfridges, says:
"Lingerie is essentially a technical garment and it takes real craft
and workmanship to make it by hand. The best design will push
boundaries, use surprising details and play with trends in the same
way as ready-to-wear. At the moment the 1950s pin-up look is still a
big influence, with the longer-line bra and more generous knickers.
Then there's the quality of the fabric – Calais or Italian lace
are particularly special."

It is a sign of the times that people want something less disposable
and the market is going so strong that Anglo-French fashion house,
Worth, even showed a couture underwear collection at the past London
Fashion Week.

Link:
Luxury lingerie; a booming market

http://www.textileglobal.com/2012/01/luxury-lingerie-a-booming-market.html

________________________________________________________

You have subscribed to these e-mail notices about new posts to the blog.
If you want to change your settings or unsubscribe, please visit:

?code=32d76605516c3df7bc6dfc008bab47bd&addr=jihsin.news%40blogger.com&