M&S: Celebrates 10 years in India, to expand footprint

A new Post "M&S: Celebrates 10 years in India, to expand footprint" was written on the January 1, 2012 at 3:52 pm on "Textile Global - Textile and Fashion News".

UK's leading brand Marks & Spencer which entered the Indian market
in 2001 and now has a joint venture with Reliance Retail is looking to
spread its footprint this fiscals. It recently celebrated 10 years of
trading in India with a special fashion

gala unveiling its latest winter collections at its Connaught Place
store in Delhi.  Bollywood actress Kalki had joined Marks & Spencer
Reliance India CEO Martin Jones and his team to mark the occasion with
an exclusive catwalk show. Over 200 guests attended the gala which
showcased this season's latest looks and must-have pieces from
across M&S` popular clothing brands. The brand today boasts of 23
stores in India. Martin Jones, CEO, Marks & Spencer (M&S) Reliance
India shares the journey of brand in India. Talking about the retail
network spread, he said, "M&S current 23 stores are located in
Delhi, Gurgaon, Noida, Amritsar, Mumbai, Pune, Kolkata, Bangalore,
Chennai and Hyderabad. It now has a strong platform in place to expand
its presence in India and will continue to grow. This financial year
M&S will open more stores in India, focusing on key cities such as
Delhi."

M& product portfolio is divided into women’s wear, men’s
wear, kids’ wear apart from accessories, lingerie, footwear and
beauty range. Highlighting the autumn/winter collection, Jones says,
“This season’s collection is an amalgamation of soft prints,
romantic tapestries and brocades with subtle details. It has a bold
color palette that highlights the autumn hues of mulberry and wintery
shades of crimson, giving each ensemble a timeless yet innovative
appeal. In men’s wear, formalwear is slim fitted and timeless
with rich velvet blazers and heritage tweeds playing an important
role. In casual wear, chunky knits and bold colors are key, worn with
dark indigo jeans.”

The brands under M&S umbrella include M&S Man and M&S Woman, Limited
Collection, Autograph, per una woman, Indigo, the North Coast menswear
and sports-inspired Blue Harbour collection apart from Collezione
menswear brand inspired by all things Italian. M&S has a strong
presence in the suits category. Commenting on the styles in suits,
Jones states that while core grey suits will always be in vogue, the
change is predominantly in the fits, cuts and the silhouettes with
slim and fashionable products becoming important. Slim fit suits are
in vogue and so are the three button single breast blazers. M&S offers
Limited Collection slim fit suits with cuts and silhouettes which fit
close to the body.

Innovation is the key to the brand's product offering, which
includes many innovative products like the machine washable suits.
"Wool blends and poly viscose blends are the fabrics in trend as
they offer crease resistance and easy care. M&S jackets and Ultimate
non-iron shirts in soft pure cotton offer great value to our
customers," he adds.

Jones feels Indian consumers are evolved in terms of fashion and are
aware of the global trends as well as looking for options at great
value. Marks & Spencer has an unrivalled reputation for offering great
quality at affordable prices. "We already have a strong brand
awareness among Indian consumers and they recognize the high quality
and great value that our products represent," Jones concludes on a
positive note.

See the rest here:
MS: Celebrates 10 years in India, to expand footprint

http://www.textileglobal.com/2012/01/ms-celebrates-10-years-in-india-to-expand-footprint.html

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