Tuesday, January 17, 2012

Modefabriek 32 | overview

A new Post "Modefabriek 32 | overview" was written on the January 17, 2012 at 8:43 pm on "Textile Global - Textile and Fashion News".

Save the date: the 32nd edition of Modefabriek will take place at the
Amsterdam RAI Exhibition

and Conference Centre on 22 and 23 January 2012. More than 600 labels
will be presenting their autumn/winter collections for 2012/2013 and
no trends will be left uncovered or undiscussed. Modefabriek brings
professionals from all facets of the fashion industry together,
blending new and inspiring settings and concepts with a familiar
programme. This season, Modefabriek will be introducing more brand new
initiatives, such as BLUEPRINT, MINT and Sublime. Another new element
will be more intimate salon shows, enabling Modefabriek to reflect the
latest developments in the international fashion business.
*MODEFABRIEK LABELS*

Modefabriek is looking forward to welcoming a long list of familiar
participants, returning favourites and great new labels in each of its
platforms and segments. The participants in Modefabriek 32 will
include:

Next & Cutting Edge Hien Le, Issever Bahri, ZEM MEN, Don't shoot the
messengers, OMSK, a-couple, Anne de Grijff, Eleanor Amoroso, Miriam
Schwarz, Anna Jazewitsch, KIESEL, N2TF, Conchita Perez, Jonathan
Christopher MINT A QUESTION OF, Auralis, Eco Couture, ELEMENTUM by
Daniela Pais, Elsien Gringhuis, Format, Fortblink, L'Herbe Rouge, In
Bloom London, Løv Organic, MLY, Monkee Genes, Nurmi, OAT Shoes,
olsenHaus – Pure Vegan, O My Bag, People Tree, Purepact, Rosa
Tapioca, RoyalBLUSH, Soham Dave, STAT Divisions, studio JUX, TRACED
GOOD, Twin Couture, Underprotection, Vespertine, Yes to Carrots –
Cucumber – Tomatoes DECO Björn Borg, Colmar, Deserious, Gran Sasso,
Greve, Hiltl, van Laack, CODICE, Dante AD56, O'Quirey, Bomboogie, 40
WEFT, Hamaki-Ho, Passeggio, Morgano, Fromanteel, Lacoste, l'armatura,
Bertoni White, Bertoni since '72, Windsor, City of Sails, Eton, Noble
Wilde, Tenson, Zilton BLUEPRINT G-Star, Firetrap, Eat Dust, ONTOUR,
Kuyichi, Herschel, Pepe Jeans, Lois Jeans, Meltin Pot, Alpha
Industries, Nudie Jeans, Lee, Kings of Indigo, Triwa, Verivinci,
Sunpocket, Kangol , Armor-Lux, Dickies, Filson, Pendleton, Spiewak,
Frye Boots, Carhartt, Edwin Jeans, Pointer Refined+ Avelon, Ambre
Babzoe, Blessed, Dutchess, Kazh, Graumann, Whiite, Andersen and Lauth,
Kron By KronKron, WIG51 bags, Zinga, Barong Barong, Cinquantacento,
The Swedish Model, POP CPH, Mabrun, Valerie, Philomijn, Wonhundred,
Furansu, Lacoste, Kuro, Sheguang Hú, BeChristensen, Ioanna Kourbela,
Butterfly Costumes, Moma, The Baand, Bruuns Bazaar Refined Isabel de
Pedro, Ischiko, Queens, Twin-Set, LINDEBOOM, miss moneymoney,
Nadiamari, Anneclaire, Base Milano, Karen by Simonsen, True New York,
Aaiko, Sand Women, Stills, Hannes Roether, Akhésa, Post & Co, Thin
Ice, Garella, Rundholz - Black Label, Nicky Vankets, Laurèl, No Man's
Land, Cassiopée, Hale Bob, Plomo o Plata, Ipa-Nima Department Gabba,
Lagerfeld, Denim Demon, Barbour, Profuomo, British-indigo, Roy Robson,
Matinique, Serge Blanco, Burlington, Circle of Gentlemen, Oscar of
Sweden, Gimo's, Sebago, Ben Sherman, Atelier Noterman, Ma-Strum, New
Balance, Lyle & Scott, Genti, Mario Fiorenzo, Van Gils, A Fish named
Fred Industry Knowledge Cotton Apparel, TOMS, Circle of Trust, Deus,
Elvine, Cowboys Bag, Kultivate, Japan Rags, Luke, JC Rags,
Jumperfabriken, Geisha-Jeans, Moon Boot the Original, Jacky Luxury,
One Green Elephant, Dstrezzed, Blue Concept , Petrol Industries, Gsus
sindustries, Goliath, Maxime Cossoguy, Le Coq Sportif, Zumo, Eleven
Paris, Reiko Jeans Appearance Mexicana, Odd Molly, Baum und
Pferdgarten, S'nob , Tony Cohen, Juffrouw Jansen Amsterdam, Alan Red,
Goosecraft, Samsøe & Samsøe, Met Jeans, Dictionary, Sarah Lawrence,
Sarah Pacini, Yumi, Buddha to Buddha, Braez, Ana Alcazar, by Ti-Mo,
Dept, Strenesse Blu, Hunkydory, Day Birger et Mikkelsen, Hoss
Intropia, 10 Feet, Current Elliott, Modström, Selected Femme, L'ecole
National, Nougat, Mason's, Scapa Sports Authentic Inti Knitwear, Ya
Ya, Ncompany, Marc Aurel, Anotherwoman, Eve in Paradise, Loungelife,
Transmission, World of Bessy, Bandolera, Anna Scott, Bianca, Stroke
'by Berry Tielens', Tramontana, Nü by Staff, b.young, Kön & Mön.

*PROGRAMME HIGHLIGHTS – MODEFABRIEK 32*

*YOUNG TALENT*

As always, Modefabriek will be offering plenty of space to talented
young designers and avant-garde labels from home and abroad. In the
fashion industry it's always spring and there's always a crop of
budding new talent out there, gaining new know how and connections and
keeping us all on our toes. The programme highlights are:

#Modefabriek presents Next & Cutting Edge

Modefabriek has selected 14 up and coming and avant-garde designers
from countries such as Spain, Germany, the United Kingdom, Switzerland
and the Netherlands. For the first time the catwalk show –a firm
favourite with journalists, bloggers and stylists – will be held in
the more intimate salon setting of the Catwalk Theater. Showtime will
be Monday 23 January at 11.30 am.

#3rd Bachelor

For the fourth time, talent scout Carlo Wijnands will make a selection
of the very best work by students taking fashion degree programmes in
the Netherlands. For this edition of Modefabriek, he has organised a
sparkling exhibition of the very best work by second and third-year
students at the Willem de Kooning Academy in Rotterdam.

#MAFB

For the first time, Modefabriek will showcase its co-operation with
MAFB [Music and Fashion Battle], organiser of fashion design
competitions for regional training centre students and self-taught
young designers from all around Amsterdam. The 'final battle' will
be on Sunday 22 January at 4.00 pm in the Catwalk Theater, and all the
finalists will then be presenting at the MAFB stand on Monday 23
January.

*CATWALK THEATER*

At this edition, Modefabriek has decided on a much more intimate
setting than the traditional catwalk show. The Catwalk Theater is a
'crispy white' salon in which the public take centre stage and are
surrounded by models, who present the collections almost within
touching distance. The programme is as follows: The 10 Feet show on
Sunday at 11.30 a.m. and 1.00 p.m. and the MAFB final battle at 4.00
pm. The Next & Cutting Edge show will be on Monday at 11:30 am.

*SUBLIME*

The pilot edition of Sublime will showcase Modefabriek's pioneering
spirit, at the cutting edge of cross marketing and brand experience,
in a unique collaboration with a number of leading brands from various
sectors. In a sequence of multidisciplinary '3D advertisements'
designed independently by Modefabriek, visitors will experience the
ambitions of these brands in a way that goes far beyond the usual B2C
or B2B style of product presentation. At the end, people will meet in
a final setting to share inspiring ideas and hopefully to agree
adventurous new collaborations. On Sunday afternoon at 3.00 pm, David
Shah, trend watcher and publisher/owner of View-Publications, will be
giving a lecture for the press and invited guests.

BLUEPRINT BLUEPRINT reflects the new denim shop. The platform will
consist of an intriguing mix of denim, contemporary street,
jeans-related and authentic labels. In an area specially designed for
this innovative sector, rugged and rudimentary materials will be
combined with open and modern architecture. BLUEPRINT will feature not
only a stand, but also a studio, shop, bar, music, a cinema and space
for sharing ideas and knowledge. BLUEPRINT will also offer space to:

# HTNK Onedayshop 'Edition Indigo'

The illustrious pop-up 'onedayshop' organised by the fashion
recruitment & consultancy agency HTNK will be debuting at Modefabriek
with a special blue variant. Onedayshop will select the best
independent retailers and labels for a true cornucopia of treats,
including Tenue de Nîmes, Patta, Filling Pieces, Simon&Me, And
Beyond, Moos, The Last Bag, R.I.M.A. and Gluejeans, as well as a
variety of art and live DJs.

# Blue Cinema

Modefabriek asked talent scout and consultant Carlo Wijnands to create
a film about YouTube's blue side. The result, a bizarre 30-minute-long
cocktail of old and new denim-related films, will turn all your senses
blue.

#Mendo Bookstore

For those looking to take home a generous helping of inspiration,
Mendo Bookstore will be offering an extensive selection of the best
books on fashion, photography, interiors, architecture and graphic
design, including a number of highly coveted XL coffee table editions
to impress your guests.

*MINT*

At Modefabriek 31, MINT was introduced on a small scale. The fact that
it has already been given its own platform at Modefabriek 32 shows
just how quickly sustainable fashion is developing. MINT's positive
and innovative vision of the future of fashion, as being unswervingly
stylish but respectful towards people and the environment, is rapidly
gaining popularity amongst all the generations. MINT will be
presenting some 20 labels as well as five lifestyle brands
encapsulated in a cool on-trend concept store in collaboration with
Sonia Batovrina, a cafe, an exposition, live performances and DJs. On
the morning of Monday 23 January the MINT platform will be officially
opened by the actress Halina Reijn, the brand new ambassador of this
'fashion forward' initiative. At the same time, MINT will be
opening a pop-up store in downtown Amsterdam. MINT is based on an
initiative by Marieke Eyskoot, owner of the ethical fashion expertise
bureau Talking Dress and Willa Stoutenbeek (a.k.a. 'W.Green'), a
green fashion expert from Spice PR in Amsterdam, in co-operation with
Modefabriek.

*MEN'S FASHION & DECO*

Men's fashion is still a rapidly growing part of Modefabriek. A
large part of the exhibition floor in Department will once again be
allocated to Modefabriek's collaboration with the retail
organisation Deco. That collaboration will take the familiar form of
'MF and DECO present'. At this edition, the Deco lounge will not
be restricted to members, but will instead be a platform for all
buyers and entrepreneurs.

*TRASH & TREASURES*

Another favourite returning by popular demand is Trash & Treasures, a
garage-sale inspired shopping concept that allows visitors to delve in
and root out vintage and new designer fashion, accessories, shoes and
other treasures. This third edition of Trash & Treasures will be given
an exciting makeover and will take place in the connecting hall. It
will also be the perfect spot to hang out and enjoy the music.

*AND THAT'S NOT ALL…*

# As Modefabriek's official partner, ABN-AMRO will be represented
with a Fashion Desk.

# This season, Mercedes-Benz will be organising the shuttle service.

# Extended by popular demand: Salon Heleen Hülsmann, a top-end pop-up
sale in the middle of the Refined+ floor.

# FashionUnited will be providing free WiFi.

# and BLUEPRINT will have its own entrance in hall 7. Naturally,
Modefabriek will be laying on transportation.

For last-minute updates and more information, follow the Modefabriek
blog at www.modefabriek.nl/blog.

*THE BORREL*

Last but not least, Modefabriek hopes to end its first day with its
traditional old-fashioned drinks get-together: The Borrel. After a day
full of new fashion input, The Borrel will give suppliers, retailers,
stylists, journalists and other fashion professionals the chance to
come together at a new venue: the Onyx & Auditorium Lounge.

Continued here:
Modefabriek 32 | overview

http://www.textileglobal.com/2012/01/modefabriek-32-overview.html

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