As award season kicks off, designer, mom and fashion icon Nicole
Richie is on-the-go. From her NBC show "Fashion Star", where Richie
will serve as a design mentor to 14 contestants, to new collections
for House of Harlow 1960 and Winter Kate, Richie has a packed schedule
to kick off 2012 filled with fashion and style. In the midst of it all
Richie will also be busy transforming herself for the awards shows
she'll be attending this year. To help her transform her style from
the first red carpet to the last, Richie is teaming up with Suave
Professionals® and is inviting women to discover the salon inspired
style of Keratin at home for smooth, manageable hair every day.
With the help of Suave Professionals® Keratin Infusion System, Richie
will be red-carpet ready starting at the first award show in January
through the last. Consumers will have a chance to see first-hand how
easy and manageable Richie's red carpet look can be with the new Suave
Professionals® Keratin Infusion™ System. "One of my biggest red
carpet rules is making sure my head-to-toe look is perfect, and that
includes one of the most important elements of style - the hair," says
Richie. "With the new Suave Professionals® Keratin Infusion™
System, I can get a manageable and smooth look all night!" From
prepping with the Suave Professionals® Keratin Infusion™ Smooth &
Shine Serum to freshening her look throughout the night with Suave
Professionals® Keratin Infusion™ Dry Shampoo, Richie knows that her
look will stay smooth and manageable throughout the night.
"Working closely with the Suave Professionals® Celebrity Stylists and
our Research and Development team, we've not only unlocked the secret
to smooth, beautiful hair with the help of keratin but we've also made
it available at an affordable price," says David Rubin, Unilever
Marketing Director, Hair, U.S. "With the Keratin Infusion™ System,
we are thrilled that Suave Professionals® continues to move to the
next level with top performing products and we look forward to
delivering on consumers' needs with more exciting product
developments."
In order to help all women discover the benefits of keratin, Richie
has teamed up with Suave Professionals® to give away 50,000* Suave
Professionals® Keratin Infusion™ products. Women can log on to the
Suave Beauty Facebook page for a chance to win. With eight different
products in the system, there is a product for everyone and can easily
be found by taking the "Is This Product Right for Me" quiz on the
Facebook page. In addition, women can read more about Richie's
personal experience with the product line and see how she achieves
salon-quality style for the red carpet with Suave Professionals®.
Consumers can also log on to check out behind-the-scenes footage from
Richie's Keratin Infusion™ shoot, view how-to videos with the Suave
Professionals® Celebrity Stylists and more. And, starting in
February, Richie will be inviting women to join the Keratin Collective
and share how their look has transformed to sleek, more manageable
perfection. By sharing their transformation stories, women can enter
for the chance to win a fabulous trip for two to celebrate their
gorgeous new look. To top it off, Suave Professionals® will donate
$10,000 to the Richie Madden Children's Foundation, so by liking the
SuaveBeauty Facebook page, consumers can support the foundation and
celebrate their style transformations.
Consumers have trusted the Suave brand for over 70 years and it's used
regularly in over half of American households, more than any other
brand in the U.S. And with the new Keratin Infusion™ line,
consumers can say "goodbye" to frizzy, unmanageable hair and discover
this new transformational power of salon-inspired range of products
formulated to transform hair into sleek, smooth perfection. Formulated
with unique Keralock™ Technology, this breakthrough products
condition hair and make it easier to style. Suave Professionals®
Keratin Infusion™ is proven to work as well as top salon brands, so
now consumers can get all the benefits of keratin at home. The
collection features eight products, including the Keratin Infusion™
Dry Shampoo, Smooth & Shine Serum, and the 30 Day Smoothing Kit. Women
can log onto Facebook.com/SuaveBeauty to take the Keratin Infusion™
"Is It Right For Me?" quiz to see if the kit is right for their hair.
For more information on products visit Suave.com and become a fan of
the Suave Beauty Facebook to watch styling videos, get insider trick
and product demos from "The Suave Professional Celebrity Stylists"
Jenny Cho, Theodore Leaf and Luke O'Connor. Follow @SuaveBeauty on
Twitter for the latest hair tips, trends and advice.
About Suave
For over 70 years, Suave [1] has been committed to creating
professional-quality products for consumers that work as well as
high-end salon brands. The brand is challenging consumers everywhere
to Rethink Suave®, and rediscover the quality that is in every
bottle they sell. As America's #1 hair care brand, Suave offers a
line of shampoos, conditioners and styling products that are proven to
work as well as salon brands. The brand's commitment to quality is why
more than half of American households choose Suave.
About Unilever North America
Unilever [2] is one of the world's leading suppliers of fast moving
consumer goods with strong operations in more than 100 countries and
sales in 180. With products that are used over two billion times a day
around the world, we work to create a better future every day and help
people feel good, look good and get more out of life with brands and
services that are good for them and good for others. In the United
States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican
Republic, Puerto Rico) the portfolio includes brand icons such as:
Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress,
Consort For Men, Country Crock, Degree, Dove personal care products,
fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just
for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus,
Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy,
Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme,
Vaseline, and Wish-Bone. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated to
serving consumers and the communities where we live, work and play,
Unilever employs more than 13,000 people across North America –
generating nearly $10 billion in sales in 2010. For more
information, visit www.unileverusa.com [3], www.unilever.ca [4], or
www.unilevercaribbean.com [5].
*Suave 50k Coupon Giveaway Offer Terms and Conditions*Offer starts
January 17, 2012 at 9am EST and ends when supplies are exhausted
(approximately 50,000 coupons/products).("Offer Period") Offer open
only to legal residents of the 50 United States and the District of
Columbia, 18 years of age or older. Sponsor: Conopco, Inc. d/b/a
Unilever.
Thank you for reading this fashion news on the *Fashion Newspaper*.
If you are interested, you are welcome to also review fashion news [6]
resources from our sister site at the Fashion Industry Network. In
addition, you can read more reports at the fashion articles [7]
website or on Google+ [8] at the Fashion Newspaper section.
Continue reading here:
Nicole Richie Shares Her Red Carpet Transformation
Links:
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[1] http://www.suave.com/
[2] http://www.unileverusa.com/
[3] http://www.unileverusa.com/
[4] http://www.unilever.ca/
[5] http://www.unilevercaribbean.com/
[6] http://www.fashionindustrynetwork.com/Fashion_News
[7] http://www.fashionnewsarticles.com/
[8] https://plus.google.com/107134402852436816888
http://www.textileglobal.com/2012/01/nicole-richie-shares-her-red-carpet-transformation.html
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