You usually expect spring/summer clothing lines to be advertised with
models sunning themselves on a beach [1] or with flowers. [2]
But Jil Sander is apparently saying, "Eff that," because the fashion
house's new 2012 ads seem to be shot inside a creepy haunted house.
Photographed by Willy Vanderperre, the shoot puts models Natasha Poly,
Daria Strokous, Clement Chabernaud and Aiden Andrews in adorable
clothes under very moody lighting and dramatic shadows.
The Halloween-esque vibe benefitted from the art direction of Raf
Simons, who's rumored to be under consideration to helm the creative
house at Dior. [3]
But back to the ads. Those creepy stairs! There's gotta be an axe
murderer behind her on those stairs, right? Why is the glass broken in
that window? That birdcage veil looks freaky! We want our moms.
Check out the Jil Sander ads below (if you dare).
(Via Design Scene) [4]
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Links:
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[1] http://www.huffingtonpost.com/2011/12/29/liya-kebede-h-and-m_n_1174888.html
[2] http://www.huffingtonpost.com/2011/12/30/max-mara-spring-20120-ads_n_1176045.html
[3] http://www.huffingtonpost.com/2011/12/13/raf-simons-to-dior_n_1145270.html
[4] http://www.designscene.net/2012/01/jil-sander-spring-summer-2012.html#more-96611
http://www.textileglobal.com/2012/01/photos-these-ads-are-scaring-us.html
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