Pre-fall collections causing confusion

A new Post "Pre-fall collections causing confusion" was written on the January 1, 2012 at 3:54 pm on "Textile Global - Textile and Fashion News".

With fashion in a never ending wheel, where designers are endlessly
turning out clothes for different seasons and collections, its now
time for buyers to already be looking at pre- fall collections in
showrooms. So fast the seasons go, designers are

now showing June type clothes in mid winter, which now actually mean
early winter style pieces. Indeed the industry is finding the concept
of pre-fall to confuse buyers and consumers all round – as
collections aren't yet winter but then include summer elements like
tank tops and double layered dresses. Indeed the concept is receiving
such bad reviews with fashion insiders, designers such as Michael Kors
are now preferring to just refer to these pieces as 'new drops.'

Some argue that pre-fall is a way for designers and stores to offer
new full price products whilst most pieces are on sale – however the
drops of pre-fall pieces are randomly strung out over about nine weeks
with Christmas holidays and sales between – which only further
confuses the consumer.

And beyond this buyers are often left with plenty over as the main
consumers interested in pre fall are either those so fashion obsessed
and organized they are prepared to buy winter clothes in June or
famous faces looking for fresh award outfits.

Image: 2012 Pre-fall Thakoon, Ports 1961, Zac Posen

See original here:
Pre-fall collections causing confusion

http://www.textileglobal.com/2012/01/pre-fall-collections-causing-confusion.html

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