A new virtual fitting room, designed to let online shoppers using the
website of fashion retailer Quiz see how they might look in their
chosen outfit, has gone down a storm with customers.
[1]
The UK-based women's clothing [2] specialist unveiled the feature
at the end of 2011, following a major makeover of its website.
By clicking on the 'fitting room' tab of Quiz's website, users
can take control of a 3D avatar which they are able to alter to
reflect their own body. Height, weight, bra size, waist and hip
measurements can all be altered, along with hair colour, to make the
virtual model as realistic as possible. Once a customer has created
their model, they can select their chosen items of clothing from the
site and build up an outfit, using everything from evening dresses
[3] and maxi dresses [4] to jewellery and footwear.
When the user has come up with their very own classic outfit, there is
no need to keep it a secret. Instead, they can print out the image to
show to friends, or share it over the internet using Facebook and
Twitter.
Haroun Saleemi – E-commerce Manager at Quiz said: "The idea behind
the virtual fitting room was to take our online shopping experience a
step further, and make it easier than ever for women to get a feel for
the huge range of dresses [5], footwear and accessories that we have
available online.
"One of the comments we kept hearing from customers was about how
much of a difference it would make to be able to get more of an idea
how an item of clothing would actually look. From the feedback we've
received so far, the virtual fitting room has made that a reality and
customers are really making the most of it."
Additional changes to the website include a new sleek design, along
with an updated navigation system to make getting around the site
quicker and easier. Information on store availability has also been
added, so shoppers who want to try Quiz's clothes on for real can
make sure their items are in stock at their local outlet.
Via EPR Network [6]
More Apparel & Fashion press releases [7]
See the original post:
Quiz Customers Queuing To Get In New Virtual Fitting Room
Links:
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[1] http://www.quizclothing.co.uk/
[2] http://www.quizclothing.co.uk/
[3] http://www.quizclothing.co.uk/clothes/dresses/evening-dresses/
[4] http://www.quizclothing.co.uk/clothes/dresses/maxi-dresses/
[5] http://www.quizclothing.co.uk/clothes/dresses/
[6] http://express-press-release.net/93/Quiz-Customers-Queuing-Get-New-Virtual-Fitting-Room-45369072.php
[7] http://express-press-release.net/Industries/Apparel-Fashion-press-releases.php
http://www.textileglobal.com/2012/01/quiz-customers-queuing-to-get-in-new-virtual-fitting-room.html
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