Following on from the success of the inaugural Bright Young Things
initiative last year, Selfridges has announced that 15 UK-based
emerging design talents from the worlds of fashion, art and design,
and food will take part this year.
The project created to nurture up-and-coming talent, will showcase the
designers in the stores Oxford Street and Duke Street windows from
today until the end of February. Each designer will be given their own
window to take over, with support from Selfridges' window stylists,
with a brief solely to communicate the 'vision and the essence' of
their work. In addition, the 15 designers and artists will sell their
products from three temporary shops located in the Oxford Street
flagship store, as well as online at Selfridges.com, providing major
exposition of their work.
This year's Bright Young Things are: womenswear designers Sorcha
O'Raghallaigh, Adam Andrascik, Maarten van Horst and Alice Lee;
menswear designers Shaun Samson, Astrid Anderson, William Richard
Green, and Alex Mattson; and accessories designers Oliver Ruuger and
T.lipop. They join names from the art and design field: Becky Sloan,
Tinker & Tailor, Archie McLeish, Nuha Razik; and coffee roaster Jack
Coleman completes the line-up.
Sarah McCullough, Selfridges' Windows and Concepts Manager,
comments: "Last year's Bright Young Things windows scheme was so
incredibly vibrant and original – particularly when viewed within
the context of a luxury department store – that the decision to
launch the project for a second year was an easy one. My team and I
aim to create dynamic concepts all year round, but working with these
young talents is really inspiring. Their vision, and the passion with
which they execute their installations, is hugely exciting. We're
proud to be able to provide this platform for UK creativity."
In addition to those designers selected by the Selfridges team, one of
the Duke Street store windows will showcase the work of seven
designers from the University of the Arts London's prestigious
Future Map programme. The Future Map graduates featured in the window
are: Alex Kwan, Chieh Ting Huang, Joanna Mires, Jy Yeon Suh, Karin
Soderquist, Matthew Nicholson and Pip Jolley.
Last year the Bright Young Things showcased 20 emerging creatives
including Alex Noble, Kirsty Ward and Simone Rocha.
Image: Selfridges - Shaun Samson, Maarten van der Horst, Alex Mattson,
Sorcha O'Raghallaigh
Here is the original post:
Selfridges' Bright Young Things returns
http://www.textileglobal.com/2012/01/selfridges-bright-young-things-returns.html
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