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View all articles by Maxamillion Blick [4] Eddie Bauer, the Original
Outdoor Outfitter®, is proud to announce the launch of its new Sport
Shop Collection, the next generation of hunting, fishing and shooting
apparel for the modern American sportsman and sportswoman. Continuing
a legacy of 90 years of outfitting, today's Sport Shop line is a mix
of technology and tradition, and a tribute to Eddie Bauer himself, his
wife and partner Christine "Stine" Bauer, and their embrace of the
outdoors.
In 1920, Eddie Bauer [5], an avid Northwest outdoorsman, opened his
first shop in downtown Seattle. Within a year, he had saved enough
money to expand the shop to include hunting and fishing gear and the
store soon became a gathering place for Seattle's best outdoorsmen
and outdoorswomen. Eddie was more than a shopkeeper; he designed and
built revolutionary products that remain functional and influential to
this day. In 1940, he patented the first down jacket in America, the
"Skyliner," and later began to design and build down apparel and
sleeping bags for the U.S. military. In the 1950's-60's, Eddie
became THE American expedition outfitter during the Golden Age of
Himalayan mountaineering, providing down apparel and gear for many of
the history American expeditions, including twelve epic first ascents.
Eddie quickly realized that the successful creation of a technical and
authentic product line required expert testing in the environment for
which the product was designed. Every Labor Day Eddie closed his shop
for five months to go hunting and fishing and field test everything he
made, gathering feedback from the local guides who lived in and
counted on the gear he sold. This strategy is still deeply engrained
in the Eddie Bauer Guide-Built, Guide-Tested® process, and is the
foundation on which the Sport Shop Collection is created. This
approach was also part of Eddie's dedication to superior service and
commitment to offering products that were "worthy of your high
esteem," a mantra that remains at the heart of the Eddie Bauer brand
today.
The Sport Shop Collection will be built through a series of product
launches, the first of which is a full lineup of apparel for sporting
clays, trap and skeet shooting for Spring 2012. The Spring 2012
collection includes a Clay Break Shooting Vest, which features a
leather quilted shooting patch, removable air mesh recoil pad and an
upper mesh back panel. The Palouse Shooting Shirt is designed with
lightweight cotton and features a vented mesh back, button down
collars with diamond quilt stitched overlay, and gusseted underarms.
Among the spotlighted products will also be a signature Hunting
Skyliner Jacket, an updated version of the original 1936 Skyliner
Model Jacket, the cornerstone of the Eddie Bauer outerwear legacy.
Following closely behind the spring release of shooting apparel will
be a full product offering for upland hunting available to consumers
in July 2012. Each piece was designed and tested by guides and
experts, including John Burrell, President of High Adventure Company,
certified wildlife biologist and award-winning outfitter; and our
in-house Sport Shop Expert, Rebecca Etchen Peters, who has been
shooting and hunting since she was strong enough to hold a gun. Both
have logged hundreds of hours to ensure that this product not only
remains authentic to the sport and the Eddie Bauer heritage, but is
also pushing the limits of innovation for technical shooting apparel.
The Fall 2012 offering includes the Mabton Flats Jacket, which is
built with water-resistant CORDURA® in body and overlays and coated,
nylon-lined bellows that serve as a game bag big enough to hold a
brace of Ringnecks. The Microtherm™ Featherweight Hunting Jacket is
a piece Stine would have worn back in the day. It is highly packable
and warm with 800-fill power, making it the perfect piece for layering
under an upland vest for mid day high altitude buck hunting in the
Pasayton wilderness. The Hanford Reach Upland Brush Pant is our heavy
weight upland pant with Cordura® overlays. This is a great late
season and wet weather pant, one Eddie would have also used for dog
training, when he had a wet Labrador at heel.
Fresh and saltwater fishing apparel will round out the collection in
Spring 2013.
*About Eddie Bauer* [6]Established in 1920 in Seattle, Eddie Bauer is
a specialty retailer that sells sportswear, outerwear, gear and
accessories for the active outdoor lifestyle. The Eddie Bauer brand is
a nationally recognized brand that stands for high quality,
innovation, style and customer service. Eddie Bauer products are
available at approximately 353 stores throughout the United States and
Canada, through catalog sales and online at www.eddiebauer.com [7].
Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service
Champion and is only one of 40 companies so named in the U.S.
Thank you for reading this fashion news report on the *Fashion
Newspaper*. You can join the fashion news cirlce [8] presented by
the Fashion Newspaper on Google+.
Visit the fashion news article [9] section here on the Fashion
Newspaper to continue your research about fashion, jewelry, beauty
products and style.
See original here:
Sport Shop Collection Returns Eddie Bauer to Sporting Heritage
Links:
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[1] http://www.ApparelSearch.com
[2] http://www.fashionnewspaper.com
[3] http://www.FashionIndustryNetwork.com
[4] http://www.fashionnewspaper.com/authors/1/Maxamillion-Blick
[5] http://www.eddiebauer.com/
[6] http://www.apparelsearch.com/names/E/Eddie_Bauer/Eddie_Bauer_Holdings_Incorporated.htm
[7] http://www.eddiebauer.com/
[8] https://plus.google.com/107134402852436816888
[9] http://www.fashionnewspaper.com/categories/Fashion-News-Articles
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