Target unveils new design partnership scheme

A new Post "Target unveils new design partnership scheme" was written on the January 17, 2012 at 8:48 pm on "Textile Global - Textile and Fashion News".

American retailer, Target is introducing a new design initiative, The
Shops at Target, which will see the retailer partnering directly with
shop owners of specialty stores and boutiques to co-create affordable,
limited-edition collections. The first range,

which debuts on May 6 at all Target stores and Target.com will
features five exclusive collections across five different product
categories. The first specialty stores participating are: The Candy
Store, a premium sweet boutique; Cos Bar, a make-up, skincare and
fragrance emporium; Polka Dog Bakery, a pet shop; Privet House,
furniture boutique; and The Webster, a luxury fashion retailer - each
collection reflect their unique perspectives. There are nearly 400
exclusive products available, with prices ranging from $1 for a nail
file to $159.99 for an online-only pouf for the home.

"One of the reasons our guests love shopping at Target is our design
partnerships. They create excitement and leave even the most loyal
Target shoppers wondering what we'll do next," said Brian
Robinson, director of fashion and design partnerships, Target. "With
The Shops at Target, we're building on that sense of discovery by
offering our guests a chance to experience one-of-a-kind specialty
stores and boutiques through collections that have been specifically
tailored to their wants and needs."

Target first design partnership was in 1999, with renowned architect
Michael Graves, since then the retailer has set up the GO
International, which brings high-end runway designs to the masses for
a limited-time only. To date, the retailer has worked with more than
80 design partners, including its latest designer tie-up with Jason
Wu, which launches on February 5.

Image/Video: Target

See the article here:
Target unveils new design partnership scheme

http://www.textileglobal.com/2012/01/target-unveils-new-design-partnership-scheme.html

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