Tesco looks to expand F&F range

A new Post "Tesco looks to expand F&F range" was written on the January 21, 2012 at 7:54 pm on "Textile Global - Textile and Fashion News".

Thursday, 19 January 2012

Tesco has launched a new franchise model for Florence and Fred (their
low range clothing line)

as they look to make the label into a major global brand.

Under the new model Tesco will work with local partners to launch F&F
in a range of settings, including stand alone stores within shopping
malls and units within department stores and hypermarkets.

The first franchise will open in Saudi Arabia later this year, whilst
the retailer confirmed it is exploring other franchise opportunities
in the country.

Jason Tarry, CEO of F&F International said: "The franchise model is
a natural extension of the work we have been doing to turn F&F into a
truly global fashion brand. We have in a very short time created a
market leading fashion brand in Central Europe, now worth over GBP 400
million. Now we have the opportunity to grow our brand further, in
markets where Tesco does not have a presence."

Continue reading here:
Tesco looks to expand FF range

http://www.textileglobal.com/2012/01/tesco-looks-to-expand-ff-range.html

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