Thursday, 19 January 2012
British fashion retailer Topshop has announced the launch
of its first local language sites in response to high demand from
shoppers. The French and German sites operating from the Topshop.com
address will feature all of Topshop's current collections and
concession brands and transacting in Euros.
Both sites will feature a limited set of editorial features at launch,
which will increase over the coming months. Additionally, the retailer
plans to translate other social media channels such as its fashion and
lifestyle blog, Inside-Out.
Kate Walmsley, Head of Ecommerce for Topshop, comments: "France and
Germany have consistently been in our top five international markets
on topshop.com [1], so creating localised sites was the logical next
step to supporting these growing markets. Language is a known barrier
to purchasing online, customers prefer to shop in their native tongue,
and I'm delighted we can now offer our French and German shoppers
the chance to do so."
View original post here:
Topshop launches French and German language sites
Links:
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[1] http://topshop.com/
http://www.textileglobal.com/2012/01/topshop-launches-french-and-german-language-sites.html
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