Stine Riis, a 28-year-old graduate from the London College of Fashion,
has been named as the UK finalist
of the H&M Design Award
2012. Her collection was chosen by a jury of British fashion experts,
which included Emma Sells of Elle.co.uk and Cat Callender of The
Daily, who all praised Stine for 'the maturity and modernity of her
designs'. As the UK winner, Stine will receive a cash prize of
€5,000, and will join finalists from five other countries to compete
for the global H&M Design Award prize of €50,000, and the chance to
show the winning collection at Stockholm's Mercedes-Benz Fashion
Week.
"Stine really stood out because her collection was really modern. It
had a good balance between something that felt new, but at the same
time was also really commercial, and you just wanted to have it. She
showed very good craftsmanship, and lots of ideas in one collection.
It was very strong," said Ann-Sofie Johansson, H&M's head of
design.
"It's very exciting. There are so many talented students in
Britain, so for me to be chosen to represent the UK is a really big
deal. My dream is to start my own label, and getting selected for this
competition gives me the confidence to keep going. It's a really
great experience from which I can learn so much," added Stine Riis.
The H&M Design Award is a new annual initiative to support and
encourage the future stars of fashion.
Follow this link:
UK finalist for HM award unveiled
http://www.textileglobal.com/2012/01/uk-finalist-for-hm-award-unveiled.html
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