Chair Lee Liggett, on behalf of the Board of Directors and CEO Nick
Hahn have jointly announced the successful completion of Phase One of
Alpaca United’s business strategy targeting increased awareness
for NA Alpaca Fiber on the commercial textile, designer, retail and
consumer levels. This Phase of Company activity included the retention
of Nick Hahn as CEO, creation of a legal entity, the
organization’s Operating Agreement, investor subscriptions,
positive trade and consumer publicity, branding (registered logo &
tag-line), a dynamic presence on social media, a fashion website and
fiber exhibit in connection with a leading international textile trade
event, ITMA 2011. In addition to events such as ITMA, Mr. Hahn has
spent the last several months speaking at industry events and
consulting with alpaca breeders and associations on how to move
forward into the next phase of the Company’s goals.
This first Phase generated quantifiable results for NA Fiber as
follows:
? 700 inquiries of interest in fiber and yarn from commercial textile
mills worldwide.
? 2000 catalogs highlighting US Alpaca farms and fiber distributed
globally.
? 1200 active followers on Facebook
? 30+ positive stories in domestic and international trade & consumer
media.
? 1200+ daily visits (on average) to company website
? Execution of a Memorandum of Understanding (MOU) with North Carolina
State University~College of Textiles for establishment of an Alpaca
R&D Center
Liggett announced: “We have spent this first year wrestling with
the issues establishing the legal entity, generating phase one
funding, building brand awareness and educating commercial textile
companies and down stream product manufacturers and retailers on the
performance characteristics of our fiber, it is now time to turn our
attention to the fiber supply chain and build a commercially viable
infrastructure from farm to market through our phase two
initiativesâ€.
Hahn added: “I’m a firm believer that supply follows demand.
We have introduced NA Alpaca Fiber to domestic and international
markets through creative branding and marketing, the industry now
requires a commercially viable infrastructure to collect, sort, grade,
bale and ship in a format acceptable to commercial textile
companiesâ€. Hahn has informed the Board of Directors that he is
transitioning from his position as CEO early in the New Year and
returning to his role as an independent advisor to the international
textile industry with a focus on domestic Alpaca organizations,
private farms and related businesses.
Nick Hahn’s long established consulting firm, HAHN INTERNATIONAL,
LTD. advises on natural fiber sales and marketing, branding, social
media and press relations. Historically, the firm has worked
extensively with non-profit and 501(c)(3) trade organizations
including USDA sponsored commodity assessment programs and USAID
funded projects in third world economies.
Hahn concluded: “I have served the alpaca industry in my capacity
as CEO for fourteen months and am gratified with the level of market
awareness and demand that has been created.â€
Alpaca United is a textile fiber company created and funded by the
North American Alpaca farmers and processors to make their fiber more
competitive in world markets.
Read the original post:
United States of America:Alpaca United enters phase two of development
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