Bottega Veneta is pleased to announce that artist and photographer
Jack Pierson has shot the brand’s Spring-Summer 2012 advertising
campaign. The campaign, which features the women’s and men’s
ready-to-wear collections, was shot in October of 2011, on location in
Coconut Grove, Florida. It is the latest in Bottega Veneta’s
one-of-a-kind creative collaborations featuring the talents of
outstanding artists The Spring-Summer 2012 collection is an exuberant
exploration of diverse materials, unusual finishes, and exaggerated
prints. The palette is vivid and saturated, filled with purples,
blues, greens, and reds.
The silhouette is architecturally rigorous but sensuous, a combination
of tailored angles and fluid lines that keep close to the body.
Accessories are bold, luxurious, and intricately worked, mixing color,
texture, and technique with artful abandon. The unusual balance of
technology and artisanal craftsmanship evident in each piece lends the
collection a particularly expressive sophistication.
Jack Pierson is a celebrated contemporary artist known for work that
ranges across many media, including photography, collage, drawing,
painting, and installations. This diversity makes it difficult to
categorize Pierson’s art, though virtually everything he makes
evinces a compelling combination of emotional vulnerability and formal
sophistication.
Pierson’s photographs often read like a diary, combining elements
of nostalgia, loneliness, the romantic ideal, and a search for beauty.
The artist, who splits his time between New York and Southern
California, has had numerous solo exhibitions and participated in
group shows around the world.
His work is included in the collections of the Museum of Contemporary
Art in Chicago and the Guggenheim in New York, among other prestigious
institutions.
The mix of emotional depth and formal rigor that Pierson brings to his
photographs are what led Bottega Veneta Creative Director Tomas Maier
to approach him for the Spring-Summer 2012 collection advertising
campaign. “I’ve admired Jack’s work for many years,
especially his ability to create images that feel at once precise and
spontaneous. "
"I was interested to see what he would bring to this collection, which
combines meticulous technique with a spirit of freedom and
exploration,†he explains. “I’m very happy with the
result. Jack’s images capture the complexity as well as the joy
of the collection.â€
Jack Pierson joins a long list of renowned artists who have
contributed to the creation of Bottega Veneta’s advertising
portfolio. Previous collaborations include Mona Kuhn (Cruise 2011),
Robert Polidori (Fall 2011), Alex Prager (Spring 2011), Robert Longo
(Fall 2010), Nan Goldin (Spring 2010), Steven Meisel (Fall 2009),
Larry Sultan (Spring 2009), Todd Eberle (Cruise 2009), Nick Knight
(Fall 2008), Sam Taylor-Wood (Spring 2008), Annie Leibovitz (Fall
2007), Tina Barney (Spring 2007), Lord Snowdon (Fall 2006), Stephen
Shore (Spring 2006) and Philip-Lorca diCorcia (Fall 2005). Bottega
Veneta’s Spring-Summer 2012 advertising campaign will debut in
the February issues of select magazines globally.
More here:
United States of America:Bottega Veneta unleashes S/S '12 advertising
campaign
________________________________________________________
You have subscribed to these e-mail notices about new posts to the blog.
If you want to change your settings or unsubscribe, please visit:
?code=32d76605516c3df7bc6dfc008bab47bd&addr=jihsin.news%40blogger.com&
0 意見:
Post a Comment