TREND ATTRACTION: Solstiss' high-end laces drew a crowd.
NEW YORK—The aisles were crowded and the mood was upbeat at the Jan.
10–11 run of *Première Vision Preview* at the *Metropolitan
Pavilion* and *Altman Building* in New York's Chelsea neighborhood.
"Here, everybody is happy," said Nicolas Brun, who represents
French textile mill *AB Creations by Fabien Doligez*. "It's not
the philosophy of American people to say things are difficult. They
are always in a good mood."
Brun said buyers were interested in the company's prints, as well as
ultra-sheer micro-polyester fabrics.
In the booth for French lace mill *Solstiss* hung images from the
movie "Twilight: Breaking Dawn." Solstiss lace was used for the
wedding dress featured in the film. Solstiss USA President Sandrine
Bernard said the show was proving to be a good one, thanks to the lace
trend and the continued demand for quality in the luxury market.
"Even people who were buying silk from China are coming back to
us," she said. "Customers are very demanding in the stores."
Part of the reason for the positive mood is the slow but steady
recovery of the U.S. economy—especially for European resources that
have seen uncertainty in the European market.
"Confidence is coming back in the U.S.," said Philippe Pasquet,
chief executive officer for Première Vision, who acknowledged
uncertainty remains for the global economy. "The economy in the U.S.
is better than the one in Europe. For the time being, the visibility
is not so easy to take a very accurate position for the coming
months."
French textile company *Henitex* returned to Première Vision after
four years away, according to company representative Maud Haudricourt,
who said she was seeing a mix of existing customers and potential new
ones.
"The customers are optimistic and interested, but it's a little
bit early," she said. "They're taking just swatches."
The show also featured 21 exhibitors from Turkey, including vertical
denim producer *Kipas Holding*. The company, which produces fabric and
garments and finishes jeans, caters to a mix of large companies and
smaller manufacturers.
"We need big customers, but we have flexibility of products to work
with smaller ones, [too]," Vice Chairman Ahmet Oksuz said.
*Abundance of prints*
This season, Première Vision's print show, *Indigo*, grew from two
floors to three at the Metropolitan Pavilion.
Featuring 121 exhibitors, Indigo showcased the work of art studios and
vintage-textile suppliers. Held three times annually in New York,
Indigo's January show is held concurrently with Première Vision.
Indigo's biannual Paris show is always held concurrently with
Première Vision. The company also hosts an Indigo show in Brazil. A
home-textile Indigo show is set to launch in Paris Jan. 19–20,
during Design and Home Week. The debut show features 30 international
art studios focusing on designs for home textiles, said Gilles
Lasbordes, exhibition director for Première Vision.
One of the new companies showing at Indigo in New York was Laguna
Beach, Calif.–based *Browne Dog Studio*, although owners Evangelista
Sagnelli and Laura Hughes have exhibited with other print studios at
Indigo in the past. The two launched Browne Dog Studio in January.
They were showing a broad range of prints that included
"Hawaiiana," Navajo, new takes on batik and "extreme tie
dyes," Sagnelli said.
"We like our artists to have a little freedom," he said.
"Obviously, commercial sells, but we leave that to our mass-market
customers. If I put something on the table [at a trade show], it has
to speak to us."
Sagnelli and Hughes were pleased with the turnout at Indigo, which
included "serious buyers."
*Emerging markets for PV*
In addition to Première Vision's expansion of Indigo, the trade
show has several growth plans in the works around the world.
This year, Première Vision purchased the remaining stake in *ModAmont
S.A.*, the fashion accessories and trim show held biannually in Paris.
The company also sees continued opportunities in China, Brazil and
Russia, Pasquet said.
"They are selling very sophisticated fashion in China," he
observed. "It's not a one-shot operation. There's a real market
there."
Première Vision operates shows in Moscow, Shanghai and São Paulo.
According to Pasquet, the Brazil show has doubled its attendance since
its launch in 2010. And all three shows appear to be driving traffic
to the main Première Vision show in Paris. Pasquet said the last
Première Vision show in Paris drew 1,500 buyers from China and 500
from Hong Kong.
The trade show recently doubled its team in China and is currently
looking to open an office in Turkey. And since the launch of *Denim by
Première Vision* in 2007 in Paris, the company will expand the
concept to Asia in October with the launch of *Denim by Première
Vision Asia*. Show organizers are looking to draw denim makers from
China, Japan and Korea to the show, set to be held in Shanghai. "We
are investing again and again," Pasquet said. "We are a global
business."
FANCY FABRIC: Prints were popular at AB Creations by Fabien Doligez.
More:
Upbeat Mood at Première Vision Preview New York
http://www.textileglobal.com/2012/01/upbeat-mood-at-premire-vision-preview-new-york.html
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