Where Fashion Meets Fit

A new Post "Where Fashion Meets Fit" was written on the January 12, 2012 at 8:15 pm on "Textile Global - Textile and Fashion News".

Swimwear Anywhere's new line, Coco Contours, uses new shapewear
technology to create a sleek silhouette.

*Swimwear Anywhere* has built a reputation for fashion-forward and fit
finesse across its broad mix of brands.

Coco Reef is the company's contemporary line for women aged 25 to
65.

With more than 250 employees worldwide, Swimwear Anywhere is the
largest privately held swimwear manufacturer in North America.

The New York–based company has been run by the husband and wife team
of Joe and Rosemarie DiLorenzo for 19 years and produces swimwear
lines *Roxanne*, *Beach House*, *Coco Reef*, *Coco Rave* and *Gabar*
in addition to holding the swimwear licenses for *DKNY*, *Juicy
Couture*, *Juicy Beach Baby*, *Marc by Marc Jacobs*, *Michael Kors*,
*MICHAEL by Michael Kors*, *Carmen Marc Valvo*, *Tommy Hilfiger* and
*Vince Camuto*. The DiLorenzos are also co-founders and owners of *TYR
Sport* in Huntington Beach, Calif. Waterwear's Deidre Crawford
spoke with Rosemarie DiLorenzo, who serves as chief creative officer
for the longtime swimwear manufacturer, to find out about *Coco
Contours*, the company's latest swimwear line; its new collaboration
with Tommy Hilfiger; and how the company has found success in the
swimwear industry for so many years.

*What is Swimwear Anywhere best known for?*

For a certain expertise, as well as our cutting-edge trend setting and
our integrity as a company and as a product—and for the people who
are here. Those things are the most important. Also, our quality on a
retail level and consumer level; we have quality garments across the
board. We're leaders in fit, which is one of [my husband] Joe's
expertise, and I've picked it up and morphed into a mini-Joe over
the years.

Many of Swimwear Anywhere's swimlines, including Coco Reef and Coco
Rave, use bra-sized tops that can be mixed and matched with
different-sized bottoms.

*Tell me more about your latest line, Coco Contours.*

We decided to take some of the technology we have and put it into a
sophisticated collection. It's a super-fashionable garment on the
outside with a shaper underneath the swimsuit—it's a suit within a
suit. It's based on some of the [compression and body-shaping]
technology we've gotten from our sports and athletic side with TYR
Sport, and it uses a lot of things [we've learned] from Olympians
and elite swimmers. We're combining our technology and expertise
from both companies in this collection. It will make a difference in
the way that the industry looks at swimwear going forward.

It uses shapemaker technology in addition to the [Perfection Fit] bra
technology used in our Coco Reef and Coco Rave lines. Roxanne was our
first line using dressmaker bra sizes, and it goes back to the 1930s.
We changed it and modernized it and developed Coco Reef, our
contemporary modern line; that's for women [aged] 25 to 65. The bra
tops are sized 32B all the way up to 40DD, and you can buy the tops
and bottoms separately. Coco Rave goes down to 16–25, and it's
more bikini and one-piece driven; it's younger and sexier and more
flirty.

Here is the original post:
Where Fashion Meets Fit

http://www.textileglobal.com/2012/01/where-fashion-meets-fit.html

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