With the introduction of its upcoming Model S, Tesla Motors is putting
a price tag on range and asking buyers "How much are you willing to
spend?"
Since lithium-ion batteries are costly, increased range carries a
hefty price tag. For the Model S, a jump from 160 to 230 miles costs
$10,000. Moving up to 300 miles is an additional $10,000. Tesla will
soon discover what buyers are willing to part with an extra $10,000
for 70 miles of added range. Other automakers will likely keep an eye
on the percentage of buyers who opt for one of the more costly Tesla
Model S [1] variants.
In the future, battery costs will drop. But for now, all eyes are on
the Tesla Model S, as its the first vehicle to offer increased range
as an option.
View original post here:
How Much Will Electric Vehicle Buyers Pay for Additional Range?
Links:
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[1] http://www.plugincars.com/tesla-model-s
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